January 29, 2012 16:25

Inspiration for 2012

At JamHot HQ, as well as being inspired by design, words, technoogy and new ideas, we're also massively inspired by people who manage to set up and run successful businesses. It's a tricky thing to do as we've learned over the last four years.

One of the many companies that inspires us is Innocent Drinks. Three best mates set up the company just over 10 years ago with a mission to produce fruit smoothies and enjoy working together as friends. Their passion, vision and their distinct way of doing things has allowed them to live their dream and last year they turned over a whopping £175 million. 

However, it's not their turnover that impresses us, it's the passion they have for their business, their love for the product, the way they run their business and the fact that they are driven by a higher purpose than just making money. If you've not heard much about the innocent story then check out their book or the clip below with some chat from one of their founders Richard Reed.

 

A bit like innocent, JamHot was set up and is run by two best mates who wanted to take control of their future, do something different and enjoy what we do every day. At our core is not the desire to make as much money as we possibly can - but to make a real positive difference to our lives and those of people who work with us, by working on projects that excite us, with people we like and with the mission of producing outstanding work for our clients. Obviousy we need to make money, as otherwise we'd be a pretty rubbish business and we wouldn't be here for long - but like Innocent we find being driven by a higher passion and dedication to more than money has allowed us to work with some amazing people and companies since starting up in business four years ago.

As we enter out 5th year in business we're delighted at what we've managed to achieve in the time we've been around. But we're not really the type of people who like looking back too much - we're more interested in the future and the exciting things that holds. In spite of all the negative news about the economy and all the doom and gloom in the news - we're looking forward to ignoring all the negativity and working to create better work than ever for our current clients and starting adventures with new ones. We're constantly working to get even better at the things we do, big ideas, design, words and technology - all while sticking to the things that we value as a company - creativity, hard work, integrity, enthusiasm, fun and friendship. 

Here's to the rest of 2012. We're planning on having a good one and we hope you are too!