May 05, 2012 09:52
We've been busy beavering away on a new campaign for our friends at Edinburgh Leisure.
This May Edinburgh Leisure are looking to increase memberships at their fitness facilities across Edinburgh that include 15 gyms, 10 pools, fitness classes, golf courses and the Edinburgh International Climbing Arena. To help them with this we devised a new campaign - The Feel Good Factory - showing the people of Edinburgh the great results of getting fitter and feeling healthier and happier. We wanted to do something upbeat as people look to get fit for summer.... and we think we've managed to do that.
The campaign launched this week and alwardy membership sales are ahead of target whoch is great news for us and them! The campaign includes print and point of sale in over 30 venues across the city, radio ads on Galaxy and Forth, a campaign microsite and digital advertising and social media activity, press ads, outdoor and door drops. All aimed at getting the people of Edinburgh active - something that we're proud to be part of.
And as our friends Kramer says.... here's to feeling good all the time!