JAMHOT

Campaign.

Xscape.
Santa On The Slope

The task:

Create a memorable Christmas promotional campaign for Xscape's 3 UK  entertainment centres.

The Jam:

We worked with X-Leisure's leading entertainment destination brand to produce a stand-out campaign for Christmas. With santa on real snow, a cool indoor log cabin instalment and all the fun you could ever want under one roof, our campaign included in-centre activity, an indoor train track, full integrated advertising campaign and a digital campaign that included interactive games. We even recorded the voice for a huge anamatronic talking moose head! Now that's not something that happens every day!