JAMHOT

Campaign.

Ocean Terminal.
Add Some Sparkle

The Task:

Deliver a christmas brand campaign for Edinburgh's Largest shopping centre.

The Jam:

A striking campaign, using the voice over talents Carol Smillie that ran across a full range of media including TV, radio, outdoor, in-centre, press, digital and some special sparkly LED lit special build bus sides. The campaign achieved strong results for the centre during a tricky retail trading period in the UK, with footfall and trading figures for the centre up from the pervious year.