JAMHOT

Campaign.

Edinburgh Leisure.
Get Your Spark Back

The Task:

Drive sales of fitness memberships during January.

The Jam:

An upbeat campaign to burst away the January blues and help you get your spark back. The advertising ran across outdoor, radio, direct mail, in-centre, digital advertising and campaign website. Not only did we banish the blues, we burst the sales target by 30%! Now that's what we call getting your spark back.