The Royal Yacht Britannia. Outdoor Advertising Campaign
The Task:
Deliver a new look and feel for this leading attraction and drive visitor numbers.
The Jam:
As the former home of The Queen, with many distinguished visitors such as Bill Clinton and Nelson Mandela, we looked to give Britannia a new look and feel with this latest campaign.
Boldly positioning Britannia as Edinburgh's Must Visit Attraction, we rolled the new look out across all printed materials and a campaign running across outdoor and press.
