JAMHOT

Campaign.

Edinburgh Leisure.
Super Humans

The Task:

Drive new health and fitness memberships during January. 

The Jam:

To celebrate the start of the new decade, we issued a rallying call to the people to Edinburgh, to become fit & healthy and achieve all the things that they want to in their life. How... by becoming superhuman that's how. The campaign focused on the stories of real health and fitness members who had achieved great things by becoming fitter and more active. The campaign ran across press, radio, direct mail, in-centre and on-line with a campaign microsite and advertising on Facebook and Spotify.