JAMHOT

Campaign.

Edinburgh Leisure.
The mother of all Memberships.

The Task:

Position Edinburgh Leisure's health and fitness memberships as the first choice for the people of Edinburgh.

The Jam:

If you're looking to get fit, don't settle for anything less than the mother of all fitness memberships.

This nifty 50s inspired campaign, positioned EL as the finest fitness provider in the Edinburgh. The campaign ran across multiple channels including radio, outdoor, on-line, in-centre and direct marketing. Sales targets exceeded. Job done!