JAMHOT

Campaign.

Xscape.
The Ultimate Cinema Experience

The Task:

Develop a campaign to promote the cinema offering within Xscape and tie in with the other venues within the centre. 

The Jam:

Everyone loves the cinema, but people who go to Xscape now love it even more. We developed a campaign to position the centre as offering the ultimate cinema experience. Working with the cinemas and the other venues within the centre to create a series of offers & discounts available across the restaurants and entertainment venues when you see a film at Xscape. With a some help from our little ticket character friend we rolled out the campaign in-centre, across a multi-channel advertising campaign and through a special cinema section within the Xscape website that includes film reviews, trailers and film listings.