Develop a campaign to promote the cinema offering within Xscape and tie in with the other venues within the centre.
Everyone loves the cinema, but people who go to Xscape now love it even more. We developed a campaign to position the centre as offering the ultimate cinema experience. Working with the cinemas and the other venues within the centre to create a series of offers & discounts available across the restaurants and entertainment venues when you see a film at Xscape. With a some help from our little ticket character friend we rolled out the campaign in-centre, across a multi-channel advertising campaign and through a special cinema section within the Xscape website that includes film reviews, trailers and film listings.