JAMHOT

Campaign.

Xscape.
Toss The Turkey

The Task:

Promote the christmas food offering at Xscape and drive restaurant bookings. 

The Jam:

We worked with Xscape's three centres in the UK to developed a campaign to urge people to say no to boring Christmas food - encouraging them to toss the turkey and enjoy exciting alternatives within Xscape which include over 14 restaurants within each venue. The campaign ran on-line with a special website to allow booking at the restaurants within Xscape, an on-line game, outdoor and press advertising and saw a measured increase in bookings from the previous year.