Promote the festive food offering at Xscape through a viral on-line campaign.
The Jam:
Tired of the same old Christmas food? Then you’ll love Toss The Turkey. We worked with Xscape to develop an on-line flash game to promote their festive food offering. Players of the game were incentivised to leave their details and share with friend on twitter and facebook for their chance to win a festive feast at Xscape. The game clocked up over 100,000 plays tens of thousands of shares.