With the company still being run by original founder Stuart Cannon, a dedicated Trout fish farmer for 50 years, we were inpired by the Japanese concept of Shokunin. This describes an artisan who is deeply dedicated to their craft and lies at the core of Japanese culture. Drawing from this we developed a striking new visual style with simplicity at the heart of everything, looking to communicate a confidence that comes with a lifetime dedicated to a singular task.
A hero Trout illustration was created to reflect the bold but delicate flavour profile of the Kames Steelhead Trout - which migrates to the sea where it grows naturally. We then applied this to a series of key brand touchpoints including packaging, digital assets and campaign materials.
As a proud family run business, getting the correct tone was important. We worked with the Kames crew to develop a series of copy statements that reflected their values & beliefs - combing this with a new suite of photography showcasing their beautiful lochside location near Oban in Scotland.
- Brand Strategy
- Brand Identity Design
- Packaging Design
- Art Direction